Essentia Water: Overachiver Campaign

I had the opportunity to be apart of the overachiever campaign with Essentia water. I designed a 70x40 ft billboard that was displayed in downtown Dallas. The billboard showcased my work, and read “Overachieve Dallas”. The piece I designed was meant to reflect the essence of Dallas through my work. I wanted to call out some of the more vibrant landmarks in Dallas so I included the Deep Ellum sign, ferris wheel, and Pegasus included within the head dress. This was a really dope project for me for many reasons but mainly because It was this first time having my work displayed on such a large scale. It was also great working with a brand I personally believe in and one I use. I loved their water before I ever worked with them. So that was tight.